Elastic demand is the opposite. A good example of this is housing. True, people need to live somewhere, but they have many choices: townhome, condo, apartment or live with friends. Demand for housing in 2006 was artificially stimulated by investors who bought the homes only to flip them. When the housing market turned, many people lost their homes, and some had to move back in with relatives. As a result, the average national home price fell 28%, more than in the Great Depression.
Clothing also has elastic demand. True, people have to wear clothes, but there are many choices of what kind of clothing, and how much to spend. During the Great Recession, second-hand stores did a great business, as people shopped for inexpensive clothing.


