The BEA 's final estimate of GDP for the fourth quarter (October-December) 2010 came in at 3.1%, closer to the advance estimate of 3.2%. This is better than Q3's 2.6% economic growth rate, and -- most important -- higher than the 3% rate needed to generate a lot of jobs (see analysis at Calculated Risk). Growth was driven by personal consumer expenditures.
In addition to jolly holiday sales, the economy was helped by an uptick in exports. The growth would have been stronger, except for the drag in state and local government spending, and businesses not restocking inventory. Imports, which are a subtraction in the calculation of GDP, decreased.
For a history of all GDP reports since 2007, see GDP Current Statistics.
What It Means to You
A 3.1% growth rate driven by consumer confidence means the economy is getting on strong footing. Now, more than ever, businesses need to understand consumer spending trends, and understand how the recession has changed shopping habits. An important trend is the Shift to Thrift, where everyone is focused on value. Whether you are a corporate CEO, small businessperson or salaried employee, make sure you communicate the value you provide. This value is your competitive advantage and your brand promise.
Since exports are another important driver, Americans must become more aware of global trends. The BRIC countries -- Brazil, Russia, India and China -- are growing their middle class and purchasing power. Businesses who provide value to these and other emerging markets will prosper in the landscape that is emerging beyond the Great Recession.
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